New concept night · Boston · 2025
35.6x
Afrobeats x amapiano launch
No past buyers to retarget. Built for purchases from day one.
$280
Spend
$9,955
Revenue
$1.36
Per order
WORK/Selected results
Real events. Real return.
Names withheld. Every number below is pulled straight from the ad accounts.
BostonNew YorkWashington DCMiamiLondon
Headline account · Nightlife promoter · Boston · 14 months
One promoter. 14 months. $732K in ticket sales.
$95K of ad spend. $292K of it tracked directly to Meta ads at 3.1x; the ticketing platform reports $732K in total ticket sales across the same events.
$732KTicket sales, 14 months,
ticketing platform total
ticketing platform total
$95K
Ad spend
$292K
Tracked to ads
8,177
Orders tracked
3.1x
Meta-tracked return
01Campaigns over 4x
Built to sell tickets. Judged on return.
46 sales campaigns have returned over 4x. Here are the ones that tell the story.
Party franchise · Boston · 2026
15.5x
Haitian-diaspora spring edition
Past buyers first, then lookalikes. Sold out in 10 days.
$682
Spend
$10,570
Revenue
$3.63
Per order
Block party · Boston · 2025
14.8x
Summer block party
275 orders from under $400.
$386
Spend
$5,694
Revenue
$1.40
Per order
Party series · Boston · 2026
14.7x
Flag-pride edition
One themed hook, one sales campaign, one weekend.
$644
Spend
$9,442
Revenue
$3.33
Per order
Day party · Boston · 2026
13.4x
Afrobeats day party
Second edition, warm audience from the first.
$299
Spend
$4,013
Revenue
$6.66
Per order
Themed night · Boston · 2026
10.2x
Spring themed party
Cold and warm ad sets kept apart so they never competed.
$534
Spend
$5,442
Revenue
$5.28
Per order
Watch party · Boston · 2026
9.1x
World Cup watch party
Live within days of the fixture. Diaspora targeting.
$600
Spend
$5,458
Revenue
$5.04
Per order
Annual fete · Boston · 2026
8.8x
Carnival-week soca fete
Same event, same page: sales build 8.8x, traffic build 2.5x.
$825
Spend
$7,232
Revenue
$7.63
Per order
Women-led night · Boston · 2026
8.0x
Ladies' dancehall night
Copy written for the group chat, not the algorithm.
$403
Spend
$3,244
Revenue
$5.60
Per order
Seasonal series · Boston · 2026
7.0x
Summer day-party series
Each edition's buyers became the next one's audience.
$1,160
Spend
$8,083
Revenue
$7.29
Per order
Scale test · Boston · 2026
4.5x
From a $312 test to a $3.5K flight
Cold test returned 7.4x. Scaled 11x and still held 4.5x.
$3,537
Spend
$15,758
Revenue
360
Orders
Boat party · Boston · 2026
5.6x
Summer boat cruise
One concrete hook: the boat. Sales campaign only.
$384
Spend
$2,138
Revenue
$9.37
Per order
Meta-reported purchases and purchase value, Aug 2023 to Sep 2026, purchase-optimised campaigns with $250+ spend. One order can include several tickets.
02Free-entry events
4,700+RSVPs on free-entry nights
When there's no ticket, we count the door.
Free-entry residencies are judged on cost per RSVP, not return. Two weekly Latin residencies and a multi-city R&B series, all on sign-up pages we built.
Weekly Latin residencies, Boston2,893 RSVPs · $5.62 avg
Multi-city R&B series, 5 cities1,811 RSVPs · $10.10 avg
Best single flights$1.09 · $1.86 · $1.91 per RSVP